An Incredible Insight That You'll Simply Love!

I think that when most people embark on a journey of becoming a professional photographer, they get caught up on the most obvious element of it: taking photos (of course!).

But being able to take good photos is just a small ingredient in what it means to be a successful professional photographer. When I think about what I WANT out of my business, here are a few that come to mind:

  • I want to work full-time,
  • I want to produce work which is remarkable and original,
  • I don't want to worry about where the next paycheck is going to come from,
  • I want to enjoy the assignments I'm working on, and
  • I want spare time left over so that I can have a life outside photography.

Sounds almost like a dream, right? Very difficult to achieve in the current harsh economic climate, some might say.

And this dream is made even almost impossible by the well-publicized threat to (or even "extinction" of) photography as a profession.

This threat is claimed to be caused by a combination of:

  • Falling prices of quality DSLRs and lenses.
  • Multiplying numbers of amateur photographers who are offering their services at rates which professional photographers can't match,
  • Social media, and
  • Photography no longer being a "black box" kind of process.

But if you think you can't achieve the dream, then why embark on the journey?

Just have to stop for a minute and mention the fellows over at Vincenzo pistritto. This short article wouldn't have been possible without their input. They are a savy food photographer in Toronto over in Ontario and they were happy to give me a bit of an education on the subject I'm talking about. If you're in need of their services, check out their site at OK, back to it!

I read somewhere that right now is a terrible time for photographers, but is a great time for photography. I like that quote. But I think it misleads many, because it's tempting to interpret it as "the end of professional photography has come".

I think they're missing the point. The end of professional photography AS WE'VE KNOWN IT FOR THE PAST 30 YEARS has come. The playing field has changed, and if we're to succeed (not merely survive) than what we need is a new way of looking at photography as a profession.

We need to evolve our business models and practices which allow us to continue providing value to our customers.

And finally, we need to take a hard, long look at ourselves and examine how we perceive life. How we perceive ourselves and others. What our core, fundamental views are. Because those, more than anything else, will shape the kind of work we produce and the kind of business we build.

A final thing before I go. Credit for this article would go to Virk Personal Injury Law. They're an incredible personal injury lawyer in St. Catharines operating out of Ontario. The concept for this post came to me while speaking with Baldeep over there. One thing led to another and we wound up discussing the niche in detail. Anyway, check the website out at That's all for now!

Contributing Sources - One of my favorites. - Happy I came across these people. - Many thanks Lilith. I recognize you are very busy. Thank you for making some time. - Great resource.

Posted in Photograph Post Date 10/19/2015






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